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  5. Come Check Out Our Brand New English Site! Global Website for Global Company Launches on Aug 1, 2013 http://www.otsuka.co.jp/en

August 1, 2013

Otsuka Pharmaceutical Co., Ltd.

Come Check Out Our Brand New English Site!
Global Website for Global Company Launches on Aug 1, 2013
http://www.otsuka.co.jp/en

  • Exploring the website, you will discover how global we are -- Otsuka products are available in more than 80 countries worldwide and of our nearly 28,000 employees, about 20,000 (approximately 70%) are based outside of Japan*1.
  • We collaborated with an Amsterdam-based creative agency to create a website that conveys how Otsuka Pharmaceutical is "taking untraveled paths" on innovation around the world.
  • Our new website provides comprehensive health information in the Health & Illness section, while profiling Otsuka's pharmaceuticals and nutraceuticals*2.
  • Other new website contents include Otsuka People Talk, video interviews with Otsuka employees around the world and WHATS & WHOS, a look at company-related news and happenings in Japan and overseas.

Tokyo, Japan: Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo Japan; President and Representative Director: Taro Iwamoto) today announced the launch of a new corporate website. Reflecting our emphasis on creativity, the new website adopts an innovative, personal design to encourage people the world over to recognize Otsuka's unique culture, dedicated to "taking untraveled paths" on innovation. New contents on the site include Otsuka People Talk, video interviews with Otsuka employees in Japan and overseas, and WHATS & WHOS, an English-language newsletter focusing on unique global initiatives pioneered by Otsuka. The website also incorporates comprehensive health information related to specific Otsuka business areas including dry-eye, and metabolic syndrome. The new Otsuka Pharmaceutical website, like the company overall, aims to contribute to the well-being of people everywhere.

Otsuka's business for better health is driven on two wheels: pharmaceuticals and nutraceuticals*3. The creator of ABILIFY®, the world's first antipsychotic drug with a dopamine D2 receptor partial agonist mechanism is prescribed for schizophrenia, bi-polar and major depression in the US. A maker of many nutritional food products, such as SOYJOY, a baked soy bar with either real fruits, or peanuts as well as POCARI SWEAT, a health beverage that smoothly replenishes body fluids and ions (electrolytes), fall under our nutraceuticals category.

Sample content

The new website design was conceived in collaboration with Selmore, an independent creative agency headquartered in Amsterdam. Poppe van Pelt, one of the Selmore founders, summed up in his comment, "It was such an honor to work for an audacious company like Otsuka, and I am sure that the renewed website will help the company take another huge step forward."

The Otsuka Pharmaceutical culture encourages each and every employee to embody a spirit of innovation, as emphasized in our chairman Akihiko Otsuka's words "People make the company run, people do the thinking." To communicate this stance to our customers throughout the world, the new website is designed to convey an intimate, personal experience.

  • *1 Product presence by country and employee count current as of March 31, 2013
  • *2 Nutraceuticals: nutrition + pharmaceuticals

Information in this news release was current as of the original release date.

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