Otsuka Pharmaceutical Co., Ltd.
Corporate
July 23, 2025
Free Outdoor Live Music Event "EXCITING SUMMER in WAJIKI 2025"
Live Stage Will Run on Solar Power
Promoting More Sustainable Event Experience
Otsuka Pharmaceutical Co., Ltd. (Otsuka) will host its free outdoor live event, EXCITING SUMMER in WAJIKI 2025 ("ExciSummer"), on August 13th at the Tokushima Wajiki Factory (Naka-cho, Naka-gun, Tokushima Prefecture), in collaboration with local government and community partners.
The event has been hosted for 36 times, and this year's "ExciSummer" will mark a sustainability milestone: the live stage will be powered by electricity generated from solar panels that began operating on the factory ground last year, in September 2024. In addition, the venue will also promote "bottle-to-bottle" horizontal PET recycling initiative on-site. The event will also feature enhanced measures to protect attendees from heat illness, creating a space where everyone can enjoy the "ExciSummer" safely. Tokushima is the birthplace of the Otsuka group, and we aim to revitalize and develop the region by evolving the Tokushima summer tradition of "ExciSummer" and collaborating with local governments and businesses to promote it.
EXCITING SUMMER in WAJIKI 2025
Solar power generation system on the Otsuka premises
This live event started in 1990, a year after our factory was established in the industrial park of Wajiki-cho, Tokushima Prefecture (now Naka-cho, Naka-gun) by young members of the Chamber of Commerce and other local organizations to attract young people and energize the community. Now an established summer event, the concert is known by the nickname, "ExciSummer"
■First-time Use of Solar Power at the "ExciSummer"
As part of its efforts to achieve carbon neutrality, Otsuka has been expanding its use of renewable energy since 2021 by installing solar power systems at production facilities across Japan. Solar power generation began at the site of Tokushima Wajiki Factory in September 2024.The system produces approximately 4,000 MWh of electricity annually and reduces CO₂ emissions by around 2,000 tons per year, including from group companies located on the same industrial park. This year's "ExciSummer" will be the first time that both the main and sub-stages will be powered by electricity generated from the on-site solar system.
■Strengthening Hospitality with Heat Illness Prevention Measures
As temperatures continue to rise due to climate change, Otsuka is enhancing hospitality measures to ensure visitors, artists, and staff are protected from heat illness. In addition to providing POCARI SWEAT, setting up shade tents, and installing mist showers throughout the venue, we will also increase the number of free pop-up tents available for rental to ensure a more comfortable and enjoyable experience for everyone.
■"Bottle-to-Bottle" Horizontal Recycling Initiative
Otsuka will carry out a "bottle-to-bottle" horizontal recycling initiative, which involves collecting used PET bottles and recycling them into new ones. On the event day, PET bottles will be sorted and collected in collaboration with Naka-cho, with which Otsuka has signed a cooperation agreement on "bottle-to-bottle" recycling. The collected bottles will be processed and converted into materials for recycled PET bottles. These materials will then be used to produce new PET bottles, which will be reused as beverage containers by our company and other beverage manufacturers.
■Performing Artists
KYUSO NEKOKAMI
KYUSO NEKOKAMI is a rock band, formed in 2010 in Nishinomiya, Hyogo Prefecture. It held its first self-produced festival, Gokuraku Nezumi Jodo in March 2025, selling out the Kobe World Memorial Hall.
Conton Candy
This three-piece rock band features Tsumugi (vocals/guitar), Fuuka (bass/backing vocals), and Sayaka (drums/backing vocals). Their 2023 digital single "Fuzzy Navel" became a viral hit across social media, amassing over 8 billion streams to date.
yama
A solo singer who rose to fame via social media, yama made a striking debut in April 2020 with the original song Haru wo Tsugeru ("Announcing Spring"). In addition to a nationwide tour, yama has recently expanded activities across Asia. In 2022, yama appeared in the no-audience livestream edition of "ExciSummer", delivering a standout performance.
Event Information https://es-wajiki.com/ (in Japanese)
| Date | Wednesday, August 13, 2025 from 13:00 |
|---|---|
| Venue |
Outdoor stage at Otsuka Pharmaceutical Tokushima Wajiki Factory |
| Performers |
Performing artists：KYUSO NEKOKAMI、Conton Candy、yama |
|
Performers |
Music STAGE Starts at 9:45 OWARAI STAGEStarts at 11:30 |
|
Organizers |
Exciting Summer in Wajiki Executive Committee |
|
Co-sponsors |
Naka-cho, Naka-cho Chamber of Commerce and Industry, Otsuka Pharmaceutical Co, Ltd., Tairyuji Ropeway, Tokushima Prefecture Planning Division Dam and Watershed Support Project |
|
Supporters |
The Tokushima Shimbun, Shikoku Broadcasting Co., Ltd., NHK Tokushima, FM Tokushima, FM Kagawa, FM Kochi, FM Ehime, FM Bizan , The Shikoku Railway Company |
| Cooperation | Isle Partners Inc., Kyoei Co., Ltd., Hirasoh Inc. |
| Important Notices |
・The parking lot will open at 7:00 AM on the day of the event. ・Traffic congestion is expected on the surrounding roads. As the parking space is limited, please use free shuttle bus. (Registration for service will close when the maximum number of applicants has been reached. Please check the EXCITING SUMMER 2025 website for more details) ・Entry will be restricted if the venue reaches its capacity. |
■Tokushima Wajiki Factory and Calorie Mate
The factory was established in 1989 and currently produces Calorie Mate Block and pharmaceutical products. It is located in the southern part of Tokushima Prefecture, near the clear-flowing Nakagawa River. It was created as a factory park in harmony with its natural environment and local community and is committed to environmental conservation and improvement.
On the day of "ExciSummer", attendees will receive a complimentary Calorie Mate BLOCK Vanilla (2 blocks), produced at the Tokushima Wajiki Factory. Calorie Mate is a "balanced nutritional food" that conveniently provides the five major nutrients - protein, fat, carbohydrates, vitamins, and minerals - in a well-balanced manner.
Reference: Participation in Other Tokushima Summer Events
Alongside "ExciSummer", Otsuka will also participate in other local summer traditions, including the Awa Odori, a cultural event with over 400 years of history. We will also be part of ORONAMIN C DRINK PRESENTS Awa Odori Sound Festival (Sound Festival), a free outdoor concert held annually on August 11 at Washi-no-mon (Eagle Gate) Plaza, Tokushima Central Park, as a pre-event to the Awa Odori. This year's Sound Festival will be held in two parts. The first part will feature a performance of the original folk song Genki Hatsuratsu Ondo, created to commemorate the 60th anniversary of ORONAMIN C DRINK. The second part will include a series of live stage performances.
Based on the corporate philosophy of 'Otsuka-people creating new products for better health worldwide,' Otsuka Pharmaceutical continues to contribute to the health and well-being of people around the world.
About Otsuka
Otsuka Pharmaceutical Co., Ltd. is a total healthcare company that focuses on each individual's potential to enhance their well-being. Our medical-related business provides treatments and diagnostics for both physical and mental health. Our nutraceutical business supports daily health maintenance and improvement. Otsuka's unique products and services are based on scientific evidence, under the guidance of our corporate philosophy: Otsuka-people creating new products for better health worldwide.
For further information, please visit www.otsuka.co.jp/en/