SOYJOY is a new type of nutritional food that contains no wheat and is baked using soybean flour along with several other ingredients. Containing the equivalent of about 35 soybeans, each bar offers a convenient way to obtain all the nutritional benefits of whole soy*.
In 2016, the SOYJOY line was expanded with the introduction of SOYJOY Crispy, featuring the light crunchy texture and delicious flavor of puffed soy.
- Excluding the thin peel.
Launched in Japan in 2006; international distribution began the same year.