Otsuka Pharmaceutical Co., Ltd.
Nutraceuticals
September 4, 2007
New addition to fruit soy bar SOYJOY lineup
SOYJOY Prune Fe Plus Debuts October 1, 2007 in Japan
Tokyo, Japan -- Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Tatsuo Higuchi) today announced the October 1, 2007 launch of SOYJOY Prune Fe Plus, a new addition to the popular fruit soy bar SOYJOY line in Japan.
SOYJOY Prune Fe Plus, a nutritious bar-shaped product baked from dough made of powdered whole soybeans*, also contains a generous amount of sun-ripened prunes and fragrant nuts. The quantity of Fe (iron) naturally occurring in soy has been fortified to 5mg per bar, making SOYJOY Prune Fe Plus, an easy way to supplement iron, a vital nutrient that is often not available in sufficient amounts.
Dietary guidelines published by the Japanese Ministry of Health, Labour and Welfare in 2005 recommend that adult women consume 10.5mg of iron per day. However, women in their 20s and 30s tend to average only 7mg per day, indicating that many women are not receiving an adequate supply of iron.
- * Hulled soybeans are used.
Containing no wheat flour, SOYJOY is a new type of nutrition product baked from dough made of powdered whole soybeans* and generous amounts of real fruit. Since its launch in April 2006, SOYJOY has emphasized the healthy benefits of soy and the delicious flavor of fruit and propagated a new food culture, providing a convenient, portable way to enjoy flavor and nutrition, any time, any place. In its second year, SOYJOY has earned a popular following among a wide segment of the population, including business people, health-conscious individuals, and those who lead busy lives. With the addition of SOYJOY Prune Fe Plus, the SOYJOY range now consists of seven items in Japan, offering more delicious ways for people to incorporate the benefits of soy in daily life.
Based on its corporate philosophy of 'Otsuka - People creating new products for better health worldwide', Otsuka Pharmaceutical Co., Ltd. is dedicated to contributing to the health and well being of people around the world.
Product Features
- Contains 5mg of Fe (iron), an essential nutrient often insufficient in women's diets
- Made with a generous amount of prunes and a variety of nuts, a delicious way to supplement iron
- Bar-type soy nutrition product is easy to eat
Product Overview
| Product name | SOYJOY Prune Fe Plus |
|---|---|
| Designation | Snack |
| Ingredients | Soy beans (not a product of genetic engineering), raisins, butter, sugar, prunes, eggs, almonds, indigestible dextrin, pineapple, cranberries, salt, fragrance, sodium iron pyrophosphate |
| Content | 1 bar (30g) |
| Packaging | 1 bar（30g）×12×4＝1 case |
| Suggested retail price | ¥115(pre-tax) / ¥121(tax inclusive) |
| Storage | Store in cool dark place; avoid high temperatures |
Nutritional Information (single 30g bar)
| Energy | 131kcal | Dietary fiber | 3.3g |
|---|---|---|---|
| Protein | 4.4g | Sodium | 29~64mg |
| Fat | 6.5g | Soy isoflavone | 20mg |
| Carbohydrate | 12.3g | Iron | 5mg |