Otsuka Pharmaceutical Enters into Comprehensive Health Promotion Partnership with Kumamoto Prefecture
Entered into on August 31, 2016, the partnership aims to further the objectives of the Kumamoto Smart Life Project, aiming to ensure more vital, healthy, and enjoyable lives for residents of Kumamoto Prefecture.
Otsuka Pharmaceutical will utilize its expertise in areas such as prevention of lifestyle-related illnesses, nutritional education, heat stroke countermeasures, sports promotion, and disaster mitigation to contribute to extending the healthy life expectancy*1 of Kumamoto Prefecture residents.
Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has entered into a comprehensive health promotion partnership with Kumamoto Prefecture, aiming to promote healthy lifestyles, revitalize local communities and enhance the quality of life for prefectural residents. The agreement was finalized on August 31 at the Kumamoto Prefecture Offices.
As an extension of efforts to encourage the health and wellbeing of prefectural residents, Kumamoto Prefecture has adopted the Kumamoto 21 Health Plan*2. The Kumamoto Smart Life Project*3, which aims to promote more healthy and enjoyable lives, issues a call to action focusing on six areas: ①exercise, ②nutrition, ③cessation of smoking, ④regular health and cancer examinations, ⑤oral care, and ⑥adequate sleep. Kumamoto Prefecture is also engaged in recovery efforts and measures to deal with health hazards resulting from the series of earthquakes that caused significant damage in April 2016.
As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to maintain and promote healthy lifestyles.
Already registered as a Kumamoto Smart Life Project Supporter*3, Otsuka has been engaged in awareness and educational activities to encourage the health and wellbeing of prefectural citizens. The company also provided health-related information and emergency supplies following the recent disaster.
With the conclusion of the comprehensive partnership agreement, Otsuka will strengthen its cooperative stance, working together with Kumamoto Prefecture to maximize its expertise in prevention of lifestyle-related illnesses, nutritional education, heat stroke countermeasures, sports promotion, and disaster mitigation. By providing information and products based on scientific evidence, Otsuka aims to contribute to extending healthy life expectancy and enhancing services for residents of Kumamoto Prefecture.
Under the terms of the agreement, Otsuka Pharmaceutical and Kumamoto Prefecture will cooperate in initiatives as outlined below.
1Health promotion and nutritional education initiatives
2Heat stroke and health hazard prevention initiatives
3Sports promotion and youth education and development initiatives
4Disaster mitigation initiatives
5Other initiatives to contribute to the health and wellbeing of prefectural residents based on ongoing discussion
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
1Healthy life expectancy (HALE): Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)