Otsuka Pharmaceutical Co., Ltd.
Introduction of POCARI SWEAT Label-free Bottles Revamped packaging to contribute to a sustainable society
Otsuka Pharmaceutical Co., Ltd. (Otsuka) announces the January 18, 2021 launch of label-free PET bottle versions of POCARI SWEAT and POCARI SWEAT ION WATER via e-commerce channels. The two products will be available in 300ml label-free bottles in units of 24 bottles per case.
Aiming to contribute to realization of a sustainable society, the Otsuka group of companies established the Otsuka Group Plastic Policy* in 2020.
Focusing on PET bottles, the policy states the goal of adopting 100-percent sustainable packaging for all consumer products by the year 2050, eliminating the use of plastics made from petroleum-based materials.
Test marketing of 300ml, label-free bottles of POCARI SWEAT ION WATER conducted in October 2019 was greeted with positive reactions, such as "it eliminates the need to remove the label and is environmentally friendly."
In addition to reducing the burden on the environment, this initiative was welcomed for encouraging consumer recycling of PET bottles through simplification of the recycling process. Confirmation of demand during test marketing led to the nationwide launch of POCARI SWEAT and POCARI SWEAT ION WATER in the new label-free bottles via e-commerce channels.
Otsuka Pharmaceutical will continue to develop various initiatives to contribute to realization of a sustainable society.
* Otsuka Group Plastic Policy: https://www.otsuka.com/en/csr/environment/plastic.html
Overview of products
① POCARI SWEAT label-free bottle (300ml; 24 bottles per case)
② POCARI SWEAT ION WATER label-free bottle (300ml; 24 bottles per case)
Price: ¥2,592 per case (tax inclusive; available in case units only)
Sales channels: Available through the Otsukla Plus One website and other selected e-commerce channels.