The catchphrase is changed occasionally in order to highlight the benefits of POCARI SWEAT from new perspectives. The current catchphrase, "Ion supply," is intended to remind customers that POCARI SWEAT is an ion supply drink. Here are some of the previous catchphrases.

Launch - 1984: Alkali ion supply drink
1984 - 1986: Isotonic drink
1986 - 1992: Ion supply
1992 - 1998: Refreshment water
1998 - 2002: Body request
2002 - present: Ion supply