April 1, 2016
Otsuka Pharmaceutical Co., Ltd.
Thirst-quenching beverage aims to help women maintain optimum day-to-day condition Renewed Version of POCARI SWEAT Ion Water
- Retaining the ability to smoothly replenish fluids and ions (electrolytes), the renewed version of POCARI SWEAT Ion Water is characterized by a more refreshing, cleaner flavor.
- The new "ion water" label design features attractive, rounded lettering conceived to appeal to women.
- The renewed version of POCARI SWEAT Ion Water, a thirst-quenching beverage that supports optimum day-to-day condition, debuts nationwide in Japan on April 4, 2016.
Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the April 4, 2016 nationwide Japan launch of a renewed version of POCARI SWEAT Ion Water, featuring new packaging and a revised formula.
Retaining the POCARI SWEAT ability to smoothly replenish fluids and ions (electrolytes), POCARI SWEAT Ion Water, characterized by subtle sweetness and a clean, refreshing aftertaste, has been appreciated by women in particular as a daily fluid replenishment beverage since its initial launch in 2013. The renewed version was developed with an even stronger focus on daily consumption scenarios of women in their 20s and 30s, delivering (1) the same hydrating functions as POCARI SWEAT, with a pleasant refreshing aftertaste and (2) featuring a new label design focusing on the "ion water" product name in attractive, rounded lettering conceived to appeal to women. Delicious even at room temperature, POCARI SWEAT Ion Water is a quenching beverage that goes down smoothly as water to support optimum day-to-day condition.
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
- Brand website(displaying renewed version from April 4, 2016)
POCARI SWEAT ion water
- Suggested retail price (pre-tax)
- 250ml: ¥115 500ml: ¥140 900ml: ¥160
- High fructose corn syrup, fruit juice, sugar, salt, siraitia grosvenori extract, acidulant, fragrance, potassium chloride, calcium lactate, magnesium chloride, seasoning (amino acids), sweetener (sucralose), antioxidants (vitamin C)
- Nutrition (per 100ml)
- Energy: 11kcal; protein and fat: 0g; carbohydrates: 2.8g; sodium: 54mg; potassium: 20mg; calcium: 2mg; magnesium: 0.6mg
Information in this news release was current as of the original release date.