February 3, 2017
Otsuka Pharmaceutical Co., Ltd.
Introducing New SOYJOY Crispy White Macadamia Crunchy soy nutrition bar flavored with soy-based white chocolate and macadamia nuts
- Debuting on February 27, 2017, new SOYJOY Crispy White Macadamia is the fourth flavor in the SOYJOY Crispy line of crunchy whole soy nutrition bars.
- New flavor features the subtle milk-like sweetness of white chocolate made with soymilk and the fragrance of macadamia nuts, creating a sweet and satisfying new addition to the SOYJOY Crispy line.
- A low GI food rich in vegetable protein, SOYJOY Crispy is especially recommended for women who are interested in maintaining a healthy physique.
Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan; President: Tatsuo Higuchi) has announced the February 27 debut of SOYJOY Crispy White Macadamia, the newest addition to the SOYJOY line of whole soy* nutrition bars, a convenient and delicious way to enjoy the nutritional benefits of soy. Lending itself to new consumption scenarios for women in particular, new SOYJOY Crispy White Macadamia aims to contribute to further growth of the SOYJOY brand.
- Excluding the thin peel
SOYJOY Crispy White Macadamia is made with white chocolate and macadamia nuts, with each bar containing only rigorously selected vegetable ingredients. The white chocolate is made from soymilk rather than dairy, highlighting the SOYJOY dedication to soy. The subtle sweetness is complemented by the addition of fragrant macadamia nuts. Containing all the nutritional benefits of whole soy, SOYJOY Crispy White Macadamia is a low GI food, recommended for individuals who want to increase protein intake or those concerned about consumption of sugar.
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.
- Launched in 2006, the SOYJOY line has steadily expanded its selection of flavorful nutrition bars, each delivering the equivalent of 35 whole soybeans. Incorporating the light and crunchy texture of puffed soy, SOYJOY Crispy was launched in three flavors in 2016. Well-received among women and light users who may seldom consume typical health food products, SOYJOY Crispy has contributed to expansion of the SOYJOY brand.
Information in this news release was current as of the original release date.