March 5, 2018
Otsuka Pharmaceutical Co., Ltd.
New addition to SOYJOY line of soy snack bars
- SOYJOY Crispy Banana -
- A new addition to the SOYJOY line of whole-soy nutrition bars, SOYJOY Crispy Banana will debut in Japan on March 19
- Made from all-vegetable ingredients, flavored with the mellow sweetness and rich fragrance of banana puree
- High-protein SOYJOY is a low-GI food, offering a satisfying option for health-conscious people in a variety of consumption scenes
Otsuka Pharmaceutical Co., Ltd. has announced the March 19, 2018 debut of SOYJOY Crispy Banana, a new addition to the SOYJOY line of whole-soy*1 nutrition bars.
Characterized by the light, crunchy texture of puffed soy, SOYJOY Crispy Banana offers the mellow sweetness and rich fragrance of banana puree. Made from all-vegetable ingredients, SOYJOY Crispy Banana is a high-protein, low-GI food.
Increasing health-consciousness has enhanced awareness of the need to consume quality protein. Over several years, Otsuka Pharmaceutical has focused on the nutritional value of high-protein soybeans, producing an extensive range of whole-soy nutrition bars under the SOYJOY brand. Introduction of new banana-flavored SOYJOY Crispy Banana offers health-conscious people, especially men (who currently account for the majority of growth in the market for nutritional supplements*2), another delicious way to consume protein in a variety of scenarios.
Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people worldwide.
- 1 Excluding the thin peel
INTAGE SCI 2013.1-2017.10 number of purchasers; starting from 2013 base index of 100 for both male and female consumers
SOYJOYLaunched in 2006, the SOYJOY line has steadily expanded its selection of flavorful nutrition bars, each delivering the equivalent of 35 whole soybeans. Incorporating the light and crunchy texture of puffed soy, SOYJOY Crispy was launched in 2016.
A low-GI food
'GI' stands for 'glycemic index'. A measurement of how carbohydrates in foods affect blood sugar levels, a low-GI indicates gradual absorption of carbohydrates, which is said to offer benefits for weight control. Foods with a glycemic index of 55 or less are considered low-GI. All SOYJOY products are recognized as low-GI foods.
Ingreadients and Nutrition Facts
Information in this news release was current as of the original release date.