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April 8, 2019

Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals

Otsuka Pharmaceutical Establishes Health Beverage Subsidiary in Myanmar

Otsuka Pharmaceutical Co., Ltd. has announced the establishment of a new subsidiary, Otsuka Myanmar Co., Ltd. (Head office: Yangon, Myanmar; President: Makoto Ikemoto). The company, established on April 1, 2019, is focused on expanding the market for health beverages in the Republic of the Union of Myanmar.

POCARI SWEAT distributed in Myanmar

Otsuka Pharmaceutical is a total healthcare company, contributing to the health and wellbeing of people around the world through an extensive range of products, including innovative pharmaceuticals and health-related foods and beverages. Sales of one such product, health drink POCARI SWEAT, began outside Japan in Taiwan in 1982, two years after the product was launched in Japan. POCARI SWEAT has been distributed through local agents in Myanmar since 2015.

In Myanmar, enhanced prosperity fostered by recent economic growth has led to increased health-consciousness, and demand for health beverages is predicted to expand.

With the establishment of the new Myanmar subsidiary, Otsuka Pharmaceutical will engage in marketing, sales, and awareness-building activities on a nationwide scale, enhancing the value of the POCARI SWEAT brand and expanding the company's health beverage business through creation of new markets.

About POCARI SWEAT

Initially launched in Japan in 1980, POCARI SWEAT is based on the concept of smoothly replenishing ions and fluids lost through perspiration, and now on sale in more than 20 countries and regions.

Based on our corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical is dedicated to the development of innovative products that contribute to the health of people around the world.

Company Overview

Company Name

Otsuka Myanmar Co., Ltd.

Established October 23, 2018
Capitalization US$ 8 Million
Representative President Makoto Ikemoto
Headquarters No.98(B), Kabaraye Pagoda Road, Bahan Township, Yangon, Myanmar
No. employees 38
Business desctiption Import, sales and Marketing of POCARI SWEAT




Information in this news release was current as of the original release date.

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