Otsuka Pharmaceutical is a total healthcare company, contributing to the health and wellbeing of people around the world through an extensive range of products, including innovative pharmaceuticals and health-related foods and beverages. Sales of one such product, health drink POCARI SWEAT, began outside Japan in Taiwan in 1982, two years after the product was launched in Japan. POCARI SWEAT has been distributed through local agents in Myanmar since 2015.
In Myanmar, enhanced prosperity fostered by recent economic growth has led to increased health-consciousness, and demand for health beverages is predicted to expand.
With the establishment of the new Myanmar subsidiary, Otsuka Pharmaceutical will engage in marketing, sales, and awareness-building activities on a nationwide scale, enhancing the value of the POCARI SWEAT brand and expanding the company's health beverage business through creation of new markets.