Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
September 13, 2019

Otsuka Pharmaceutical Enters into Cooperative Agreement with Niigata Prefecture to Support Prefectural Residents' Health Promotion Project

  • On September 12, 2019, Otsuka Pharmaceutical entered into an agreement with Niigata Prefecture in support of the prefecture-wide Health Promotion Project that aims to achieve nationwide top-class levels of healthy life expectancy.
  • Otsuka will maximize its expertise in heat stroke countermeasures, nutritional education, and prevention of lifestyle-related illnesses to contribute to extending healthy life expectancy for Niigata Prefecture residents.
  • With the finalization of the agreement with Niigata Prefecture, Otsuka Pharmaceutical maintains cooperative agreements with all of Japan's 47 prefectural and metropolitan governments. The company will continue to cooperate with local governments and organizations to contribute to the health and wellbeing of people throughout Japan.

Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo, Japan; President: Tatsuo Higuchi) has entered into a cooperative agreement with Niigata Prefecture, aiming to promote health and wellbeing with the objective of extending healthy life expectancy for Niigata Prefecture residents. The agreement was finalized on September 12, 2019.

Aiming to earn a reputation as a "Healthful Prefecture" where people from all generations can lead vigorous and energetic lives with top-class levels of healthy life expectancy, Niigata Prefecture has initiated a prefecture-wide Health Promotion Project*2 and is seeking to promote social awareness and involvement through alliances with companies and organizations in various fields.

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Signing ceremony held at the Niigata Prefectural Government
Photo from left:
Tomomichi Yonezawa, vice-governor, Niigata Prefecture
Shuji Hirauchi, branch manager, Omiya Branch Office, Otsuka Pharmaceuticals

As a comprehensive health care company, Otsuka Pharmaceutical is involved in various activities with local governments and other entities to promote health and wellbeing, and has already been engaged in health-related public information campaigns and other initiatives in Niigata Prefecture. The new cooperative agreement was entered into in recognition of these activities and with the aim of maximizing Otsuka Pharmaceutical expertise in heat stroke countermeasures, nutritional education, and prevention of lifestyle-related illnesses to further contribute to the health of Niigata Prefecture residents.

Under the terms of the agreement, Otsuka Pharmaceutical will cooperate and collaborate in the following areas.

  1. 1Activities to promote the health and wellbeing of Niigata Prefecture residents.
  2. 2Activities to support the Niigata Prefecture Health Promotion Project.
  3. 3Other activities to achieve the objectives of the agreement.

With the finalization of the agreement with Niigata Prefecture, Otsuka Pharmaceutical maintains cooperative agreements with all of Japan's 47 prefectural and metropolitan governments.

Based on the corporate philosophy of 'Otsuka - people creating new products for better health worldwide,' Otsuka Pharmaceutical will continue to contribute to health, wellbeing, and extended healthy life expectancy of people everywhere by providing health-related information and innovative products based on scientific evidence.

  1. *1Healthy life expectancy (HALE): Length of life that an individual lives without limitation in daily activities due to health problems (Japan Ministry of Health, Labour and Welfare)
  2. *2Health Promotion Project (in Japanese):https://www.pref.niigata.lg.jp/sec/kenko/1356918699779.html