Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
March 1, 2024

New SOYJOY Fig & Raisin
A Whole-Soy Nutrition Bar Enhanced with Flavorful Figs

Otsuka Pharmaceutical Co., Ltd. (Otsuka) will launch the newest addition to its SOYJOY brand of whole-soy nutrition bars, "SOYJOY Fig & Raisin," on March 18. This latest product features a moist dough enhanced with the rich flavor of figs.

20240301_1_02.jpg

*Photo is for illustrative purposes.

20240301_1_07.jpg

Focusing on soy as a rich source of plant protein and other nutritional elements, Otsuka has been developing new ways to take advantage of the health benefits of soy.

SOYJOY is made from gluten-free dough derived from whole soybeans and enhanced with an assortment of fruits, nuts, and other ingredients to offer diverse textures and flavors. The upcoming release features figs, a fruit renowned for its health and beauty benefits, and, as with other SOYJOY bars, the new product maintains the nutritional value of soybeans and retains low glycemic index (GI) characteristics.

Moving forward, SOYJOY will continue to serve as a healthy snacking option and a convenient food choice during busy times.
Through the product, Otsuka aims to contribute as a brand that supports healthy daily eating habits.

  • Product Information 

SOYJOY official brand site (in Japanese)  https://www.otsuka.co.jp/soy/

Product information on our corporate website (in English): https://www.otsuka.co.jp/en/nutraceutical/products/soyjoy/

Product name
SOYJOY Fig & Raisin
20240301_1_04.jpg
Product characteristics ・Moist dough stuffed with an assortment of fruit creates a rich flavor
・Flavorful figs, which are popular dried fruits, add a distinctive accent
・Made of whole soybeans, the product is rich in fiber, low in GI, and gluten-free
Nutrition (per 30g bar) Energy: 136kcal, protein: 4.7g, fat: 8.0g (saturated fatty acids: 2.3g, trans fatty acids: 0g), cholesterol: 7-15mg, carbohydrates: 13.5g (sugars: 9.1g, dietary fiber: 4.4g), sodium chloride (salt) equivalent: 0.09-0.20g
Soy isoflavones: 17mg
Ingredients Soy flour (Japan-processed), margarine, raisins, eggs, sugar, almonds, inulin, processed pineapple, processed raspberry, resistant dextrin, fig paste, salt, black tea extract powder/fragrance
Suggested retail price ¥125 (pre-tax)
Shelf-life 13 months

  • About SOYJOY
20240301_1_05.png

Launched in 2006, SOYJOY nutrition bars offer a delicious, convenient way to consume protein, soy isoflavones and other nutritional benefits of soy. A low-GI food containing approximately 35 whole soybeans in each bar, the selection of flavorful SOYJOY nutrition bars is expanding. The current product lineup consists of the SOYJOY and SOYJOY Plant-Based series.

20240301_1_08.jpg

  • About Low GI Foods

'GI' stands for 'glycemic index,' a measurement of how carbohydrates and sugars in foods affect blood sugar levels. A low GI indicates gradual absorption of carbohydrates. Foods with a glycemic index of 55 or less are considered low GI. All SOYJOY products are recognized as low GI foods.

20230307_1_06.png

Focusing on health benefits and the potential for reduction of environmental impact, Otsuka Pharmaceutical has developed a range of innovative soy products based on the concept of "Soylution" (Soy + solution), aiming to contribute to better lives for people from diverse cultures around the world.