Otsuka Pharmaceutical Co., Ltd. (Otsuka) and Korea Otsuka Pharmaceutical Co., Ltd. (KOP), subsidiary of Otsuka have announced, online sales of the whole-soy nutrition bar, " SOYJOY," in South Korea from May 2024.SOYJOY will gradually be on sale at Health and beauty (H&B) stores*¹ and convenience stores from June, 2024.

Otsuka has been developing and promoting products worldwide under the concept of "Soylution: Soy + Solution" to take advantage of the health benefits of soy. These soy-based products allow people to enjoy the full nutritional benefits -- including plant-based protein and soy isoflavones -- in a tasty way. Launched in 2006 in Japan, SOYJOY is made from gluten-free dough derived from whole soybeans and enhanced with an assortment of fruits, nuts, and other ingredients to offer diverse textures and flavors. SOYJOY is currently available in five countries and regions^*2.

Dong-A Otsuka Co., Ltd. marketed SOYJOY in South Korea from 2007 to 2021. However, KOP has taken over sales of the product, leveraging its strong sales channels, such as H&B stores and e-commerce. With the growing health consciousness in South Korea, especially the focusing on bar-type products that provide an easy intake of nutrients like protein, Otsuka has introduced four flavors*³ of SOYJOY under the Soylution concept. These items aim to convey SOYJOY's product value and to highlight a new option for healthy snacking.

Established in 1982 Jeil Otsuka Pharmaceutical Co., Ltd. through a joint venture with Korea's Daiichi Yakuhin. It was renamed Korea Otsuka Pharmaceutical in 1990, expanding its pharmaceutical production and sales activities. Since 2012, the company has been selling "UL・OS," a cosmedics^*4 product, and has been developing its business in pharmaceutical and nutraceutical fields.

SOYJOY official brand site (in Japanese)　https://www.otsuka.co.jp/soy/

Product information on our corporate website (in English):　https://www.otsuka.co.jp/en/nutraceutical/products/soyjoy/

SOYJOY was introduced in 2006 as a whole-soy nutrition bar, providing a delicious and convenient way to enjoy nutrients like protein and soy isoflavones anytime, anywhere. Each bar contains approximately 35 whole soybeans and emphasizes preserving the natural flavors of its ingredients, making it a versatile low-GI food. In Japan, SOYJOY expanded its lineup to 12 flavors with the release of the "Fig & Raisin" flavor in March 2024.

Based on the concept of "Soylution" (Soy + Solution), Otsuka offers a range of soy products that provide solutions for human health and environmental challenges. Through these products, we aim to contribute to better living for diverse individuals and societies worldwide.

Based on the corporate philosophy of "Otsuka-people creating new products for better health worldwide," Otsuka Pharmaceutical continues to contribute to the health and wellbeing of people around the world.