Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Supports World Athletics Championships Tokyo 25 with POCARI SWEAT
"Believe In Your Potential." is the Key Message We are Spreading to People Around the World
Otsuka Pharmaceutical Co., Ltd. (Otsuka) is a global supporter of the World Championships Tokyo 25 (WCH Tokyo 25). We will support the athletes and all those involved in the event through products, including POCARI SWEAT, while promoting the key message, "We believe in Your Potential." The company will also amins to provide new experiences and knowledge to all the individuals involved in the WCH Tokyo 25 from around the world.

The WCH Tokyo 25, to be held at the National Stadium from September 13th to 21st, is expected to host over 2,000 athletes from approximately 200 countries and regions. Athletes will strive to perform at their highest level across all 49 events.
In pursuit of body well-being, Otsuka developed POCARI SWEAT, a health drink that quickly replenishes the fluids and electrolytes (ions) lost through sweating. We have also conducted research to provide scientific evidence on the value that replenishing fluids and electrolytes for the body in various everyday situations. POCARI SWEAT is currently available in over 20 countries and regions, and through this, the WCH Tokyo 25 will implement the following initiatives:
① Supporting athletes and tournament officials with POCARI SWEAT
We will ensure the safe operation of the event and the performance of athletes from around the world by providing POCARI SWEAT and POCARI SWEAT ICE SLURRY and information about these products.
② Communication booth "BLUE POTENTIAL PARK" set up
In the deck area within Tokyo Metropolitan Meiji Park adjacent to the National Stadium, a communication booth titled "BLUE POTENTIAL PARK" will be set up. Visitors will have the opportunity to experience the "potential of people." through various contents. The booth will include an exhibition featuring the scientifically based attributes of POCARI SWEAT, along with information on hydration and electrolyte replenishment. Additionally, there will be an area where visitors can engage with activities that showcase the physical abilities of athletes, including a world record simulator.
(Jointly implemented with TLP, the management and operation operator of Meiji Park)


③ Environmentally conscious initiatives in response to climate change

The tournament's organizers are committed to ensuring that WCH Tokyo 25 is one of the most sustainable sporting events to meet the objectives established by World Athletics. Otsuka will promote the horizontal recycling of "bottle-to-bottle" materials. This process involves collecting and recycling plastic bottles used at the venue during the tournament to produce new plastic bottles. Additionally, Otsuka will implement environmentally conscious initiatives, such as providing original bottles for athletes and 1L Pocari Sweat squeeze bottles for volunteers, to encourage the use of personal and squeeze bottles.
Through these initiatives, which are being implemented under the key message of "Believe In Your Potential." we will promote efforts that contribute to the health of people around the world and the health of the planet.
■About the World Athletics Championships Tokyo 25
https://worldathletics.org/competitions/world-athletics-championships/tokyo25
・Organizer: World Athletics
・Period: Nine days from Saturday 13th to Sunday 21th September 2025
・Venue: Japan National Stadium and other venues (marathon and race walking will be held in Tokyo)
・No. of athletes:Over 2,000 (planned)
・No. of countries/regions:approx. 200 (planned)
・No. of events:49
■About POCARI SWEAT
Official brand site (in Japanese):https://pocarisweat.jp/
Product information on our corporate website (in English):https://www.otsuka.co.jp/en/nutraceutical/products/pocarisweat/

POCARI SWEAT is a health drink that smoothly replenishes water and electrolytes (ions) lost through sweat, and it is now available in more than 20 countries and regions.
Since its launch in Japan in 1980, Otsuka has continued to study the impact of fluid and electrolyte replenishment on the body. These efforts have uncovered scientific evidence supporting the drink's usefulness not only during perspiration from sports or labor in hot conditions but also in everyday situations, such as during dry winter months or after bathing.
POCARI SWEAT initiated its international expansion in 1982. In July 2025, it was introduced in India. By continuing to address the health challenges that vary by country and region and by taking actions rooted in the unique culture and customs of each area, overseas sales volume has exceeded domestic sales since 2021. As a result, the brand has accelerated its growth as a global brand in recent years.

About Otsuka
Otsuka Pharmaceutical Co., Ltd. is a total healthcare company that focuses on each individual's potential to enhance their well-being. Our medical-related business provides treatments and diagnostics for both physical and mental health. Our nutraceutical business supports daily health maintenance and improvement. Otsuka's unique products and services are based on scientific evidence, under the guidance of our corporate philosophy: Otsuka-people creating new products for better health worldwide.
For further information, please visit. www.otsuka.co.jp/en/