Otsuka Pharmaceutical Co., Ltd. (Otsuka) will launch SOYJOY Matcha & Yuzu nationwide on September 7. The newest addition to the SOYJOY brand which celebrates its 20th anniversary this year, features a rich and intense matcha flavor with the vibrant aroma of yuzu*. Like other SOYJOY products, it has a low glycemic index (GI). It offers a convenient way to enjoy the nutritional benefits of soy in a variety of situations, not only as a snack but also as an easy way to add something extra to a meal.

Otsuka has long focused on soy as a rich source of plant-based protein and other nutrients, developing innovative ways to deliver its health benefits. SOYJOY was first launched in 2006. It is a soy bar made from gluten-free dough using whole soybean flour, with fruits, nuts, and other ingredients baked in to provide a variety of textures and flavors.

The new SOYJOY Matcha & Yuzu combines the rich and intense flavor of matcha, which is widely enjoyed in Japan and around the world, with the vibrant aroma of yuzu. With its subtle sweetness, it pairs well not only as a snack but also with simple meals, offering a delicious way to get nutrients found in soy, such as protein and dietary fiber, which can often be lacking in the diet.

* Contains yuzu flavoring.

■About SOYJOY

Launched in 2006 as a soy bar, SOYJOY nutrition bars offer a delicious, convenient way to enjoy soy protein, soy isoflavones, and other nutritional benefits of soy anytime and anywhere. Each bar is made using approximately 35 whole soybeans, preserving the natural flavors of the ingredients while remaining a gluten‑free, low‑GI food. Since 2022, the lineup has expanded to include the Plant‑Based Series, made with plant‑derived ingredients. The SOYJOY lineup now consists of 13 flavors.

■Product Information

SOYJOY official brand site (in Japanese) https://www.otsuka.co.jp/soy/

Product name	SOYJOY Matcha & Yuzu
Product characteristics	・Rich and intense matcha flavor with the vibrant aroma of yuzu ・Smooth texture harmonized with the distinctive character of macadamia nuts ・Made with whole soybeans, high in protein, low-GI, gluten-free, and rich in dietary fiber
Nutrition (per 30g bar)	Energy: 144kcal, protein: 5.6g, fat: 9.4g (saturated fatty acids: 3.0g, trans fatty acids: 0g), cholesterol: 6-13mg, carbohydrates: 11.9g (sugars: 8.1g, dietary fiber: 3.8g), sodium chloride (salt) equivalent: 0.08-0.18g
	Soy isoflavones: 23mg
Ingredients	Soy flour (processed in Japan), margarine, sugar, eggs, white bean paste, resistant dextrin, macadamia nuts, white chocolate (contains milk), matcha, processed lemon peel, spirulina powder, salt /sorbitol, flavoring
Suggested retail price	¥125 (pre-tax)
Shelf-life	13 months

■"CHOI TASHI" SOYJOY https://www.otsuka.co.jp/soy/7days-soyjoy2/(in Japanese)

SOYJOY can be enjoyed as "choi tashi" -- adding SOYJOY to make up a quick meal, especially when you're short on time. It provides an easy way to supplement nutrients found in soy, including protein and dietary fiber, while enhancing mealtime satisfaction. By fitting seamlessly into everyday eating occasions, SOYJOY supports a healthier daily lifestyle.

■Soylution: The Benefits of Soy https://www.otsuka.co.jp/soylution/（in Japanese)

Focusing on soy, which offers both health benefits and the potential to reduce environmental impact, Otsuka has developed a range of innovative soy products under the concept of "Soylution" (Soy + solution). Through these efforts, the company aims to contribute to better lives for people around the world with diverse values and lifestyles.

Based on the corporate philosophy of 'Otsuka-people creating new products for better health worldwide,' Otsuka Pharmaceutical continues to contribute to the health and well-being of people around the world.

 

About Otsuka

Otsuka Pharmaceutical Co., Ltd. is a total healthcare company that focuses on each individual's potential to enhance their well-being. Our medical-related business provides treatments and diagnostics for both physical and mental health. Our nutraceutical business supports daily health maintenance and improvement. Otsuka's unique products and services are based on scientific evidence, under the guidance of our corporate philosophy: Otsuka-people creating new products for better health worldwide. For further information, please visit www.otsuka.co.jp/en/