A pressing concern for Japan is the need to reduce the amount of money the government has to spend on medical costs. One way that this can be done is to help people maintain good health after retirement.
To support this goal, Otsuka has been working together with local governments, firms, and organizations across Japan to help keep people fit and healthy, with a particular focus upon specific regional problems.
In July of 2019, Otsuka joined forces with the city of Mima in Tokushima Prefecture and the pro soccer team from the area, Tokushima Vortis, to run the first Vortis Conditioning Program. The aim of this is to help citizens establish new exercise habits so as to improve their motor function, and through this reduce the likelihood of their requiring treatment in the future. By doing so, care costs can be reduced, relieving some of the financial burden on society.